The NYC Marathon, A 26 Mile-Long Fashion Show

…KidSuper’s Colm Dillane is teaming up with the Brooklyn Nets for the team’s first designer collab. Meanwhile In Manhattan, the Knicks are still running with Ronnie Fieg’s Kith, churning out clean streetwear looks like it’s nobody's business. When it comes to modeling, KAT is a natural.

Action Bronson’s sportswear label Baklava launched its running apparel collection, including a collab with NPR Tiny Desk. The kicks are also incredible. Leave it to a chef to have great taste.

Brentford FC’s sports psychologist Michael Caulfield (and his dog Paisley) help the bees stay buzzing. Sometimes the key to victory doesn’t lie on a white board, but on a bench.

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The 53rd New York City marathon took place Sunday, with thousands of runners from across the world coming together to put one foot in front of the other across all five boroughs. As any New Yorker will tell you, it’s one of the best days of the year.

The marathon brings out plenty of star power, from Jennifer Connelly to Randall Park to apparently half of the Bachelor-verse, but in its modern iteration, it’s also a full-blown fashion show, with activations from brands big and small set up to support the athletes running and get their own names out there.

For newer brands like Bandit, a fashion-forward running label based in New York, the marathon is a huge opportunity. This year, the company hosted events leading up to and during the marathon, including a “shake-out run” before the race and hosting cheer zones throughout the route. They also released a sellout sneaker and clothing drop with Asics. 

@yeonggseoo

@banditrunning nyc shakeout run

Hoka, another booming running sneaker giant which has infiltrated the fashion crowd, took over ESSX, New York’s favorite cool kid clothing store, with three days of programming including run clubs, exclusive drops and a walking tour on the Lower East Side.

The trend shows no signs of taking a cooldown after Sunday’s marathon. Run clubs are cool now. In some cases, they double up as IRL dating apps. And events like the marathon represent the perfect chance for brands to both support and further ingratiate themselves into their local communities.

The NBA’s annual trip to Mexico City was a hit this weekend. With the Heat and Wizards facing off on “Día de los Muertos,” the league had the chance to fully embrace Mexican culture before, during and after the game. They swung for the fences, and came up with a huge hit.

On the court, it was a big game for Miami’s Jaime Jaquez Jr., a dual US and Mexican citizen who has played for the latter’s national team. He made the most of the trip.

Off the court, Jaquez’s teammate Jimmy Butler went all out, getting some face paint to celebrate Día de los Muertos and posting it to social media. While Butler has always been one to produce iconic looks, this might be his best yet.

@jimmybutler

viva mexico 🇲🇽

Given the success of the weekend, there’s a natural next question to ask—when will Mexico City get its own NBA franchise? The league has been looking towards expansion for a while, and with the NFL also putting out international feelers of late, it’s clear that the future of growth for American sports is largely abroad. While insiders say that Seattle and Vegas are still the most likely spots for the next NBA expansion team, don’t count Mexico City out. Commissioner Adam Silver certainly isn’t.