The Athlete Clubbing Renaissance Is Here

…In the era of clout chasing. But that’s ok, so says Matter, because engagement is king these days. While Gen Z exhibits more control than their older counterparts with self-mandated phone breaks, brands have to be extra strategic about reaching them. 

Ted Lasso has started filming the fourth (and last? Unclear) season, and the gang’s all there. Among the returning cast is Jason Sudeikis, Hannah Waddingham, Juno Temple, Brett Goldstein and others, except now they’re in America. And as Jason is women’s sports' biggest supporter in real life, Ted will coach a women’s team.

On her pod, Casuals, Katie Nolan et al. drafted the best sports power couples ever. You’ll never guess who went first. Ok, yeah, you will. But you will not believe who was drafted at two.

The WNBA’s funniest player, Sydney Colson, did a stand-up show at All-Star weekend (her second ever), and crushed it. But she isn’t all jokes. Caitlin Clark says she’s the leader in the locker room. WAGTalk says she’s a stylist’s WAG. We say she’s the best. 

Sephora is continuing its total sports-world domination with an Athletes Unlimited Softball partnership. Call that a glam slam.