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Sports Are Going Sober
Plus, Fly, Lady Di, Fly


…When they asked if she’d participate in the 3-point contest at All-Star Weekend. Caitlin says she wants her first 3-point competition to be at WNBA All-Star Weekend in Indy. Let her cook.
Everybody reps Bode these days. The luxury clothing brand commands every stage, from the Met Gala to the stadium. Its biggest stans include names like Russell Westbrook, Sha’Carri Richardson, and Megan Rapinoe.
Bigface Bakery: coming soon. Just kidding, but if Jimmy ever wants to move into baking, we know someone who can help make a Bigface Coffee buttercream frosting—and technically, after this interaction, he does too. Read the full story in Emily Sundberg’s Feed Me.
Jordan Poole convinced Steph Curry to get a cat…sounds like a strange dream you might have. But it’s real. Jordan Poole is the NBA’s biggest “cat daddy,” and he’s convinced a few teammates to adopt his love of them, too.
If you’re tired of the typical social media apps, try Peloton. It’s the newest place to meet like-minded people with similar goals and whose passions are running, biking, yoga, or Cody Rigsby singing Britney Spears songs.




Alcohol consumption is slowing, at least among Gen Z and Millennials, and seemingly also within various sports ecosystems.
A quick Google search will yield dozens of results about various athletes who quit drinking, never drank, or have slowed drinking drastically. And there are numerous reasons for the rise in sober curiosity among athletes.
For coolest-guy-in-the-world Lewis Hamilton—who also follows a plant-based lifestyle for health and the environment—it’s health. He feels better without alcohol. Pretty simple. The same goes for Max Domi, Maple Leafs forward. He says if you aren’t one of the guys that invests in your body, you’ll be left behind.
Some athletes, like NFL Pro Bowler Jordan Poyer, learned the harder way but eventually came out safely, on the sober side. He credits his sobriety to ayahuasca trips and going to AA. And before he was sober, blacking out was a regular pastime for him. Sober communities can be life-changing for people with substance abuse issues. Soba Golf materialized to give golfers who prioritize health and recovery a safe space. More and more now, even professional golfers are opting for a non-alcoholic winddown after 18 holes.
These habits seem to indicate the turning of a new leaf in pro sports. Florida Panthers defenseman Nate Schmidt recalls a former player telling him playing hungover in the NHL was nearly a form of initiation. Now, a lot of hockey players opt for cannabis (and Call of Duty), which seems to be a safer, more relaxing alternative for them. Something many older NHLers, who prefer team bonding at bars and dinners with cocktails, get frustrated about.
@gma One unexpected benefit of being sober for Tom Holland? His golf handicap has improved!🏌️ #tomholland #soberlife #golf #sober
Whether non-alcoholic beers like actor slash wannabe pro golfer Tom Holland’s (whose fave thing about being sober is an improved handicap) and Athletic Brewing Co.—which is now Arsenal’s official beer partner—or zero-proof tequila like Lewis Hamilton’s, have aided in the decline of consumption or not, is maybe a chicken-or-egg situation. But it is interesting, regardless.
If any group was going to be the one to popularize drinking less, or drinking no alcohol at all, it tracks that it’s the people who get paid to stay in tip-top shape.



Sorry if you had the game recorded and you’d successfully avoided spoilers for 5 days, but the Eagles are in the Super Bowl. And it’s probably time you knew it.
There’s been talk about whether or not Diana, Princess of Wales, was an Eagles fan because she was randomly photographed wearing a sick Philly varsity jacket in 1994. The story goes that an Eagles statistician, whom she met at Grace Kelley’s funeral (what is this, a Mad Lib?), sent her a custom jacket after she told him her favorite colors were green and silver.
Mitchell & Ness recreated the jacket in 2023 and 2024 (which Kylie Kelce modeled, signed, and auctioned off for charity at the sum of $100k—a price husband and wife Kaitlin Olson and Rob Mcelhenny accidentally ran up on each other before Kailtin won it successfully).
The fact that all of this happened because Diana, who didn’t know the difference between soccer and football at the time, said she liked green and silver is a personification of her style influence, and it also speaks to the intrinsic community of sports.
Brands like Alo Yoga and Sporty & Rich have modeled their entire brands after Diana’s iconic sports-casual aesthetic. Her love of oversized sweaters on top of sweatpants worn with white crew socks and white running sneakers has led many since to credit her with defining the look of modern athleisure, years before that was a thing. Sporty & Rich even sells a sweatshirt named after the Princess of Wales, made to emulate the one in this famous photo. Which Hailey Bieber reenacted. UK activewear brand Adanola’s recent campaign, fronted by Kendall Jenner, also took inspiration from this look.


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