Petition To Change The Name To WimBendon

…Gamers are tastemakers now, says gaming culture expert James Davis. Major fashion brands like Gucci and Nike are using partnerships with gamers like D4D, iShowSpeed, and Valkyrae to shake up their marketing strategies to relate to the youths. 

It’s an undeniable fact at this point: women are dominating sports conversations. From behind the desk to being on the field/court/pitch/whichever arena we’re forgetting to include. Who do you think is making all those fire TikTok fan edits?

Uninterrupted, Chris Eyre, and The History Channel are doing their big one with this BTS look at multi-sport legend Jim Thorpe’s athletic career and his tribulations as a Native American man. Read the Q&A with the filmmaker here. 

From tires to tennis balls, storied Italian manufacturer Pirelli plays a pivotal role in sports today. Toni Cowan Brown explains how the science behind rubber manufacturing is instrumental in both F1 and tennis. And how Pirelli is partnering with the Australian Open to expand its presence down under.

The expectations we set for ourselves can be one heck of a thing. Even when we meet or exceed them, we might feel like they’re somehow unfulfilled. Naomi Osaka, aka OffBall advisor and mental health advocate, jotted down some thoughts on hers.