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Peloton: Not A Sport, Definitely Having A Sports Moment
Live From Cannes: Noah Lyles, Jordan Chiles, and the launch of IYKYK



…We’re Talking Super Bowl Halftime Show?! In June?! This is the NFL, where it’s never too early for the Internet to parse anything. And we are indeed talking Super Bowl Halftime Show in June. Vegas is even laying odds. Miley Cyrus, anyone? Or Dua Lipa?
Angel Reese flipped the script on her haters. The WNBA star turned an online running joke into a merchandise line—another power move from the Bayou Barbie.
A long time ago, in a galaxy far, far away, sports were nearly free. Then came the streaming wars, and private equity, and bam! It’s more expensive than ever to be a sports fan, says Joon Lee. It used to only cost your dignity and happiness.
Get ready for some luxury fashion Mad Libs. Au Départ is kicking off the Club World Cup collabing with Paris Saint-Germain and Kevin Durant on a new bag collection, perfect for those trips from D.C. to Paris.
Pharrell is taking sports collectibles to JOOPITER. Pharrell’s new auction house is all about the story, and their sports story starts with this $2 million Michael Jordan-signed rookie card.
Forward this to your favorite Peloton instructor.