I Made My Own Rules For The Masters

Plus, LEGO Is A Sports Brand Now

…The White Sox are offering a very special “Pews at the Ballpark” night where fans in certain seats (premium tickets, I imagine) will get a pope hat to honor Chicago-born Pope Leo. Let’s all say a prayer that a brand decides to send me there.  

WNBA players Napheesa Collier and Sophie Cunningham and track star Melissa Jefferson-Wooden were all photographed on the beach in Fort Myers for the upcoming 2026 SI Swimsuit Issue. And in her downtime, injured Napheesa was photographed in a wheelchair. Lynx fans, look away. 

Eagles fans remain the most devout (crazed?) base in all of sports. Artemis II astronaut Christina Hammock Koch was watching them this year from space. Fly, Eagles fan, fly!

Kind of insane that this Coco Gauff x Miu Miu campaign caused so many nasty comments and resulted in Coco deleting social media briefly, but here we are. She posted an empowering and vulnerable rebuttal on TikTok. And as she said, the girls that get it get it. 

Fifteen women’s college hoopers head to the big city to hear their names called on the big stage. Azzi Fudd, Lauren Betts, Olivia Miles, and Awa Fam Thiam are the projected first four picks—though the exact order remains to be seen. Plus, big names like Flau’jae, Gabriela Jaquez, and Raven Johnson will be there, too. Here’s the full invitee list. We’ve got some special stuff planned for the draft. Stay tuned. 

Forward this to a friend who has notes about the Masters coverage. 

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It seems everyone's got notes for the Masters this year. No Dua Lipa, but we’ve compiled some New Rules based on viewer feedback. DISCLAIMER: I am simply here to help you stay the most informed person in your group chat, not to ruffle feathers. 

Rule number 1: Let’s take a break from Jason Kelce, says…everyone on the internet. Sorry, Jason! It seems like they want a break from Kevin Hart, too, so at least it isn’t personal.

Rule number 2: A moratorium on merch. Golf fans seem upset at both the Malbonification of golf apparel and the “cringe” merch offerings. For what it's worth, the merch seems pretty unobjectionable to me, but it’s definitely a step down from the more classic (and beloved) Masters merch.

Rule number 3: A ban on wearable technology at the Masters, says Dan Rapaport. Wearing Meta glasses is disrespectful to the “no phone” rules. The event isn’t about content, says Rapaport. (Which, by the way, should mainly just be Chris Vernon’s “What’s Goin’ On In Augusta”, obviously.)

Rule number 4: No Irish food, says Rory McIlroy. As is tradition, the reigning champ selects the menu for the Masters Club Dinner leading up to the tournament, and he said he didn’t go Irish with it because he wanted everyone to enjoy it. Brutal L for my ancestors. 

Rule number 5: Let him cook. Just wanted an excuse to share this video of Min Woo Lee. 

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Rule number 6: If you buy a ticket, you show up. The Masters is a steal for the many (Augusta does not disclose how many) blessed souls who win a lottery badge. Less than $200 gets you entry into an almost religious experience of walking the famed course. So don’t be This Guy. Or This Guy.

Rule number 7: More Fried Egg content! These guys have been killing it. Their interactive guide to all 18 Masters holes feels like a trip to the world’s greatest golf amusement park. Plus, their profiles rock.

Rule number 8: No more fake bird noises. Can’t we just hatch, raise, and take care of a large bird community in the area so we don’t have to pump in the bird noise?!

Is it just sports, or is LEGO everywhere right now? I do not know the answer to this question, because I really only know about sports, but it feels like LEGO has its studs clicked in everywhere. And not even brick by brick, mind you. It was like one day we woke up and LEGO was at every event, a new hobby for professional athletes, and releasing collaborative sporty sets left and right.

Writer Katherine Rowe of The Playbook says LEGO’s sports strategy is a masterclass because it’s the antithesis to throwing a logo on something for finite airtime. When someone buys the World Cup set and assembles it, that will live in their home forever (or as long as plastic takes to decompose, which 6th-grade science taught us is nearly forever). Plus, we’ll never forget the LEGO spot, which featured five GOATs—Messi, Vini Jr., Mbappé and Ronaldo—in one room.

They’re also thinking globally. LEGO is investing in major international events like the World Cup and F1, ensuring they are in front of the biggest possible (and most devout) crowds. 

Watch everyone’s fave running back act in a teen drama. Is Euphoria technically a teen drama? 

Bring your dog to a baseball game. Then argue with people about whether or not dogs should be at baseball games. 

Learn a new dance, like the one the Red Sox do when they celebrate a double at second base.

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