Follow Lane Kiffin If You Know What’s Good For You

…In a totally normal way, because you have a podcast. And because Bloomberg told me you’re one of the “Ones To Watch.” Sorry, I should have led with that.

The American golfers playing in the Ryder Cup will be compensated, and the Europeans are mad that it’s ruining the purity of the game. Americans obsessed with money? Europeans obsessed with making fun of Americans? A little too on the nose. 

Boys will be watching the WNBA. The fastest-growing audience for the women’s hoops league is boys under 18, apparently. Business idea: WNBA-branded braces and orthodontia. 

Marketing a signature shoe is all about storytelling and tying it back to the athlete. The Marketing Point Guard juxtaposed Angel Reese and Tyrese Haliburton’s shoe rollouts to see who did it better. 

Gucci Gucci, Louis Louis, Fendi Fendi, Prada.Designer dopp kits have become an essential item for soccer players. They’re not just for toiletries; they’re part of the outfit. If more men need someone to tell them it’s ok to always carry a bag, here I am, saying it. Look at all these cool guys.